That's what they get paid so well for, and they can make money—a lot of. Servant leadership is uncomfortable, humbling, self-denying, painful, and counterintuitive; nonetheless, it is that motivates. They acknowledge certain products suck, even if Apple won't. It could be work, a hobby or a trait, but he feels part of his identity in the. Leaders never fear the thorns; they'll still go in for the beautiful roses no.